Effective as of: November 11, 2004

Life Line Screening Privacy Policy

Thank you for visiting Life Line Screening's website. Life Line Screening is strongly committed to protecting your privacy. This privacy policy applies to data collection and usage on Life Line Screening's website, through all other marketing channels and at Life Line Screening events.

What Information Is Collected

Most of the information provided by Lifelinescreening.com is offered without collecting any personally identifiable information from you. The only time you will be asked to provide personal information is in the event that you wish to contact us using our online inquiry system, or you sign-up for our e-newsletter. You have a choice as to whether or not you would like to submit personal information such as your name, address, city, state, zip code and phone number. If you elect not to submit this information online, you may call (1-800-897-9177) or e-mail (info@llsa.com) our customer service department directly, and they will be happy to assist you.

Life Line Screening will automatically collect information about your visit, including the pages you view, the links you click and other actions taken with Life Line Screening's website. We also collect standard information that your browser sends to every website you visit, such as IP address, browser type and language, access times and referring Web site addresses. Additionally, we may collect information such as which pages you visit, length of stay on each page, and your navigation path.

Personal information for all Life Line Screening participants (name, address, e-mail, phone number) is also collected and stored in servers at our location.

How We Use Your Information

Life Line Screening collects and uses your personal information to provide you with services you have requested. These services may include phone calls, e-mails or direct mail pieces sent to your home regarding screenings in your area.

Information collected from your visit to our web site is used to enhance and evaluate our web site.

How we may use your information:

• The purposes for which you specifically provided the information. For example, to enable us to contact you regarding a submitted question or inquiry, confirm and remind you of a scheduled appointment, or notify you of upcoming screenings in your area.
• To send you e-mail notifications about upcoming screenings, to receive our e-newsletter, or to otherwise contact you.
• With your permission, we may share your name and address with marketing partners so they may contact you regarding relevant services.

We may also disclose or use your personal information when we, in good faith, believe that the law requires us to do so.

Third Party Access

When you submit your personal information on Life Line Screening's website, it may be shared with reputable third parties for marketing purposes. Life Line Screening may share your name and address with our marketing partners, but will not disclose sensitive personal information such as age, gender, medical history or screening results. This information will only be shared with our marketing partners if you have provided us written permission to do so.

Opting Out Or Changing Your Personal Information

Life Line Screening offers its customers choices for the collection, use and sharing of personal information. We offer you the opportunity to choose whether to receive certain communications from third parties at the time of your actual screening.

To opt out of Life Line Screening's mailing list, please write to:

Life Line Screening
5400 Transportation Blvd.
Cleveland, OH 44125
ATTN: Marketing Department

To opt-out of the e-newsletter, click here.

If you have been screened by Life Line Screening, you may make any changes to your personal information by contacting our customer service department at: 1-800-897-9177.

Security

All personal information is stored in limited-access servers. We use a number of security technologies and procedures to protect your personal information from unauthorized access or disclosure. Life Line Screening will continue to maintain these safety measures to ensure the security of these servers and your personally identifiable information.

Changes To The Privacy Policy

Life Line Screening reserves the right to modify the terms of this privacy policy. We will highlight any changes that are made to the policy, and we recommend that you re-visit the policy from time-to-time.